Choosing between different furniture brands can feel like picking between Apple and Samsung or Coke vs. Pepsi — everyone has an opinion, and the options are overwhelming.
That same frustration often shows up when shopping for your next sofa or recliner. Should you go for something quick and stylish? Or invest in a piece built to last decades?
At The Furniture Mall, we help buyers like you cut through the noise by breaking down the real differences between two of the most talked-about brands: Ashley and Flexsteel.
In this article, you’ll get a side-by-side comparison of their product ranges, customization options, durability, and price points — so you can feel confident choosing the right fit for your home, your lifestyle, and your budget.
Kyle, General Manager at the Olathe Furniture Mall, discusses the differences between Flexsteel and Ashley.
Ashley vs. Flexsteel: Product Range & Customization
If you love variety and want something now, Ashley has you covered. You’ll find everything from farmhouse-style sectionals to modern bedroom sets — with a fast turnaround and plenty of options.
But what you see is mostly what you get.
Ashley’s customization is limited, which makes it perfect if you want something stylish without overthinking it. Ideal for starter homes, rentals, or a quick room refresh.
On the other hand, Flexsteel gives you much more control over how your furniture looks and functions.
You can choose from dozens of fabric and leather options, wood finishes, configurations, and add-ons like power recline and built-in charging ports. It's a “made-for-you” experience.
The ModMax Sectional by Ashley comes in Nuvella, a high performance fabric. Elevate movie nights with the audio storage consoles.
How Durable is Each Brand?
Ashley uses performance fabrics like Nuvella on some models, which are great for homes with pets or kids. However, the internal structure usually includes engineered wood rather than solid hardwood. That means pieces will typically last around 7–10 years, depending on use.
Flexsteel is built for the long haul. Their furniture features a 5-ply laminated hardwood frame and their signature Blue Steel Spring system — a patented feature that keeps your cushions from sagging and your seating firm, even after years of daily use.
With Flexsteel, you’re looking at 15–20+ years of life — especially if you choose one of their upgraded performance fabrics.
The Finley Collection by Flexsteel offers a sleek, transitional style with a variety of fabrics to make this uniquely yours, oh yeah!
What’s the Price Difference?
If you're watching your budget (and who isn’t these days?), Ashley shines in affordability. Sofas start around $400, and even the more premium models usually stay under $2,000. It’s one of the most wallet-friendly ways to furnish your space with on-trend style.
Flexsteel is more of an upfront investment. Most sofas range from $1,000 to $6,000, depending on size and features. But you’re getting high-end materials, longer lifespan, and long-term comfort — which many homeowners consider a smarter buy in the long run.
The Next-Gen Sofa by Ashley features a drop-down console with lighting, storage and cupholders. Enjoy wireless charging,
Durapella performance fabric and ultimate comfort.
Who Should Choose Each Brand?
Ashley is best for:
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Renters or first-time homeowners
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Shoppers who want something fast, affordable, and stylish
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Families who plan to update or replace furniture in the near future
Flexsteel is best for:
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Buyers who are in their forever home (or planning to stay a while)
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People who care about durability and long-term value
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Those who want furniture customized to their exact preferences
The Henry Collection by Flexsteel offers maximum comfort with triple power. Choose from three leather colors and one fabric option.
So, Which One Is Right for You?
Both Ashley and Flexsteel offer real value — just in different ways. If you’re furnishing your first home, trying to save money, or love refreshing your space every few years, Ashley gives you speed and style without the sticker shock.
If you’re done buying “temporary furniture” and want something that looks great and lasts for years to come, Flexsteel may be your forever match.
Still undecided? Come see both brands in person at The Furniture Mall in Topeka, Olathe, or Lee’s Summit. Our specialists are here to help you figure out exactly what’s right for your space — no pressure, no guesswork. Oh Yeah!
📌Read more about how Flexsteel and Ashley stack up against La-Z-Boy: Flexsteel Vs. La-Z-Boy and Ashley Vs. La-Z-Boy
More Expert Advice: How to Choose the Best Furniture for You